Founder - Web & Game Development at Force Of Habit
Bristol, England, United Kingdom
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Summary
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Senior
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Top School
Ashley Gwinnell is a founder and full-stack web and game developer with 15 years of experience building award-winning indie titles and production-grade web systems. Based in Bristol, she founded Force Of Habit and now builds IMPRESS, an all-in-one indie game marketing toolkit that streamlines press kits, influencer outreach, key distribution and marketing education. Her background spans self-publishing on platforms from Steam and Nintendo Switch to OUYA, plus lead-dev contracts for Aardman and the BBC, combining hands-on Unity/HTML5 game development with web technologies like Svelte, Mapbox and AWS. Comfortable shipping product end-to-end, she pairs creative game design instincts with pragmatic engineering—turning guerrilla indie marketing needs into a commercial SaaS. An observant builder, she leverages decades of community relationships and platform experience to democratize game publishing for other indies.
14 years of coding experience
8 years of employment as a software developer
BSc (Hons) Computing Computer Science, BSc (Hons) Computing Computer Science at Bournemouth University
Old repo. Indie games pr/marketing campaign management tool - for people you're trying to impress. (Alpha)
Contributions:1 release, 93 commits, 38 pushes in 6 years 1 month
gamegamesindie-gamescampaign-managementindie
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Ashley Gwinnell - Founder - Web & Game Development at Force Of Habit