Ashley Odell
Senior Product Manager at Race Roster
Ingersoll, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolAshley Odell is a Senior Product Manager with 11 years of experience designing data-driven digital experiences that align user insight, business priorities, and technical feasibility. She has led cross-functional teams across enterprise insurance, financial services, e-commerce, and manufacturing to deliver measurable outcomes—such as multi-million-dollar sales uplifts, conversion improvements, and streamlined operations—by combining UX research, analytics, and automation. Comfortable both as a hands-on strategist and a delivery lead, she has built analytics foundations (GA4 to BigQuery), custom CRMs, and enterprise implementations while embedding experimentation and governance practices. Ashley leverages AI to accelerate insight generation and prototyping, and she runs innovation forums that nurture practical experimentation across teams. Based in Ingersoll, Ontario, she pairs a background in graphic design and teaching with advanced digital strategy training to translate complex data into clear product decisions.
11 years of coding experience
4 years of employment as a software developer
Digital Strategy - Continuing Education, Digital Strategy - Continuing Education at The University of British ColumbiaAdvanced Diploma Graphic Design, Advanced Diploma Graphic Design at Fanshawe CollegeConversion Optimization, Conversion Optimization at CXL
Stackoverflow
113reputation
6kreached
4answers
1question
Github Skills (15)
html6
css6
responsive-design6
twitter-bootstrap6
javascript6
jquery6
filter6
font-awesome6
smooch3
to-do3
discord-js3
discord-bot3
discord2
tweak2
json1
Programming languages (1)
Github contributions (5)
ashk3l/clean-site-setup
Nov 2014 - Sep 2015
Contributions:18 commits, 22 pushes, 1 branch in 9 months
ashk3l/DaRoomBot
Apr 2016 - Jun 2016
Contributions:69 pushes, 2 issues in 2 months
smoochcouplediscord-jsdiscordbot-example
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