Ashley Poon
Marketing Analytics Associate Director
New York City Metropolitan Area United States
Summary
👤
Senior🎓
Top SchoolAshley Poon is a Marketing Analytics Associate Director based in the New York City area with eight years of experience turning digital marketing data into growth-driving strategy. She blends hands-on Python, statistical modeling, and machine learning skills with deep product and platform knowledge—especially Google ad ecosystems—to optimize campaigns across awareness and direct-response goals. At Kepler she scaled analytics from manager to associate director, leading cross-functional reporting and predictive models that surface actionable user experience improvements. Her background in media planning for major properties like YouTube gives her a rare mix of creative media intuition and rigorous data science training from General Assembly. Comfortable communicating technical insights to clients and stakeholders, she often pairs visual storytelling with causal analysis to influence business decisions.
8 years of coding experience
5 years of employment as a software developer
International Business, International Business at City University of Hong KongMandarin Chinese, Mandarin Chinese at Shanghai Jiao Tong UniversityThe Bronx High School of ScienceBachelor’s Degree Marketing & International Business major Business Analytics & Chinese minor, Bachelor’s Degree Marketing & International Business major Business Analytics & Chinese minor at Villanova UniversityData Science Immersive, Data Science Immersive at General Assembly
English, chinese (fujianese), Chinese, Chinese
Github Skills (1)
cpp2
Programming languages (2)
Github contributions (5)
apoon2/Plant_Health_Classification
Apr 2021 - May 2021
Contributions:22 commits, 18 pushes in 28 days
apoon2/EMS_Calls_App
May 2021 - May 2021
Contributions:9 pushes, 1 branch in 1 day
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