Ashley Seto is a senior product design leader with 10 years of experience building and scaling design systems for top-tier tech products, currently leading Acrobat Cloud Foundations at Adobe. She has driven visual language, component libraries, and adoption strategies across companies including Meta, Asana, Pinterest, Twitter, and Samsara, consistently aligning design foundations to business metrics and developer workflows. Known for turning design system vision into measurable outcomes, she combines hands-on pattern work with roadmap ownership, cross-functional enablement, and tooling (including custom Figma plugins and AI prototyping workflows). Based in San Francisco, Ashley blends product sensibility with systems thinking to help 20+ partner teams reuse components and improve consistency at scale. Outside of work she’s a creative polymath—an avid cosplayer and baker whose signature raspberry white‑chocolate Oreo cheesecake hints at the same attention to craft she brings to product design.
10 years of coding experience
8 years of employment as a software developer
Bachelors, Graphic Design & Multimedia, Bachelors, Graphic Design & Multimedia at Northeastern University
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Ashley Seto - Sr Staff Designer, Acrobat Cloud Foundations