Ashley Sheinwald is a seasoned design and experience leader with 13+ years steering multidisciplinary teams to deliver elegant, human-centred products across finance, government and media. Currently ICIS Chief Experience Officer after leading digital design and service design at IG, she brings a rare blend of strategic vision, product design craft and hands-on technical understanding from early web development through modern UX practice. Known for pioneering service design in complex regulated domains, she excels at breaking organisational silos to embed measurable, end-to-end outcomes in agile teams. Her background ranges from founding design studios to directing national government digital teams, giving her a pragmatic fluency in both enterprise constraints and creative innovation. Colleagues value her facilitation skills and inventive techniques that turn messy stakeholder needs into clear, valued experiences.
Contributions:43 commits, 6 PRs, 20 pushes in 2 years 9 months
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Ashley Sheinwald - Chief Experience Officer (CXO) at ICIS