Summary
Ashraful Rasel is a seasoned merchandising and marketing manager with over a decade of experience in woven denim and non-denim apparel, currently leading design, development, and merchandising at Sterling Styles Limited for international buyers including NewYorker, Zara, and Lager 157. He combines technical textile training (BSc in Textile Sciences and Engineering) with hands-on supply chain and ERP expertise to deliver end-to-end merchandising—from pre-costing and capacity planning to production follow-up and shipment compliance. Having managed accounts for major brands across denim, activewear, and outerwear, he consistently secures repeat business through negotiated pricing, tight production control, and proactive problem solving. Ashraful is skilled at aligning buyer trends with practical factory capabilities, often translating wash and fit innovation into production-feasible collections. Known for building cross-functional teams and improving operational efficiency, he also brings a practical engineering perspective from early roles in mills and production. Based in Dhaka, he actively pursues new local and international business opportunities while prioritizing sustainable, timely delivery.
8 years of coding experience
5 years of employment as a software developer
Bachelor of Science (BSc), Textile Sciences and Engineering, Bachelor of Science (BSc), Textile Sciences and Engineering at Primeasia University
Hsc, Science, Hsc, Science at Gazipur cantonment college
SSC, Sciences, SSC, Sciences at Gazipur cantonment Board High School