Summary
Asim Iqbal is a results-driven Zonal Sales Manager with over 11 years of experience leading sales, distribution and route-to-market operations across Pakistan’s FMCG sector. He has managed multi-million‑rupee territories, driven joint customer business plans, and led cross-functional teams to boost in‑store visibility, volume and profitability for brands including FrieslandCampina, Bisconni and Lipton. Skilled in route optimization, supply chain and warehouse management, he combines strong negotiation and people development abilities with hands-on execution of trade marketing and SFE programs. A LUMS business graduate with an Executive MBA and specialized EMBA training in sales and merchandising, he blends analytical forecasting (Power BI/Spectrum, Excel) with practical field leadership. Notably, Asim has turned around challenging territories and implemented regional business excellence projects that improved resource efficiency and margin capture. Based in Lahore, he brings a mix of strategic planning and day‑to‑day operational rigor that consistently converts plans into measurable sales growth.
10 years of coding experience
8 years of employment as a software developer
Executive MBA, Executive MBA at Lahore University of Management Sciences
MA Political Science, Political Science and Government, MA Political Science, Political Science and Government at University of the Punjab
EMBA, Specialized Sales, Merchandising and Marketing Operations, EMBA, Specialized Sales, Merchandising and Marketing Operations at Preston University
English