Asmita Bhattacharya
Lead Content Strategist AI Optimization & Brand Visibility
New Delhi, Delhi, India
Summary
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Rockstar🎓
Top SchoolAsmita Bhattacharya is a Senior Content Strategist based in New Delhi with over seven years of experience crafting B2B and B2C content that drives brand positioning and revenue-aligned growth. She has led content teams at high-growth SaaS companies, improving engagement and doubling relevant traffic through integrated funnel strategies, thought leadership, and sales enablement. Comfortable collaborating with product, engineering and sales, she turns technical product narratives into customer-facing case studies, white papers, and multimedia assets. She has hands-on experience in rebranding, Series B communications, and hiring and scaling marketing teams. Recently she explored prompt engineering for generative AI to accelerate content production and reduce creative blocks—an indication of her interest in practical AI-enabled workflows. Her academic background in English literature underpins a research-driven approach to storytelling across global markets.
3 years of coding experience
3 years of employment as a software developer
Master of Arts - MA, English Language and Literature, General, Master of Arts - MA, English Language and Literature, General at Jawaharlal Nehru UniversityUniversity of Delhi
English, Hindi, Bengali
Github Skills (30)
javascript10
webdriverio10
webdriver10
cucumber10
test-framework10
devtools10
automation10
nodejs10
jasmine10
mobile-automation10
testing9
chromium9
firefox9
chrome9
test-automation9
Programming languages (4)
Github contributions (5)
pri-gadhiya/webdriverio
Apr 2025 - Oct 2025
Next-gen browser and mobile automation test framework for Node.js
Contributions:8 pushes, 2 branches in 6 months
dhruvin-bs/webdriverio
Apr 2025 - Apr 2025
Next-gen browser and mobile automation test framework for Node.js
Contributions:1 review in 1 day
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