Asparuh Kalyandzhiev is a Chief Technologist with eight years of hands-on experience building and operating marketing and ad-tech infrastructure for large affiliate and media-buying networks. He combines deep practical knowledge of programmatic DSPs, ad platform integrations, email marketing automation and CRM/ERP systems with a background in content, SEO and growth hacking. At Zmatic he manages complex stacks—domains, VPS, payment and access-control systems—while advising on email strategy and automating lead generation for 500+ agency partners across 100+ platforms. His career roots in editorial and content roles give him an uncommon blend of technical rigour and storytelling, enabling data-driven campaign optimization that preserves user experience. Colleagues know him as a pragmatic “rocket scientist” who routinely bridges marketing tactics and infrastructure reliability.
8 years of coding experience
4 years of employment as a software developer
Certified Inbound Marketing Professional, Online Marketing, Blogging, Social Media, Lead Conversion, Lead Nurturing, Closed-Loop Analysis, Certified Inbound Marketing Professional, Online Marketing, Blogging, Social Media, Lead Conversion, Lead Nurturing, Closed-Loop Analysis at HubSpot Academy
Master, Journalism, Master, Journalism at Sofia University St. Kliment Ohridski
Contributions:67 commits, 60 pushes, 1 branch in 4 years 9 months
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Asparuh Kalyandzhiev - Chief Technologist at Zmatic