Summary
Asti Pili is a growth-focused product and marketing leader with 13 years of experience bridging front-end engineering and data-driven growth at SaaS companies in the San Francisco Bay Area. Currently Sr. Director of Growth Marketing at Krisp, she has progressed through product, analytics, and PMF-focused growth roles, combining hands-on UI/UX and front-end skills with strategic growth initiatives. Her early career as a UI engineer and interactive developer gives her a rare blend of technical fluency in JavaScript, HTML5, CSS and accessibility with marketing rigor around SEO, email, and responsive design. Asti is comfortable shipping code and mockups (Bootstrap, SASS, Kendo, BackBone) while leading cross-functional teams to optimize acquisition and product-market fit. She brings quantitative curiosity from a Mathematics and Computer Science background and a proven ability to translate user experience details into measurable growth outcomes.
13 years of coding experience
10 years of employment as a software developer
Bachelor's degree Mathematics and Computer Science, Bachelor's degree Mathematics and Computer Science at Yerevan State University
English, Russian, Armenian