Aurélien Lavorel is a seasoned eCommerce CTO and technical founder with 12+ years delivering Magento/Adobe Commerce platforms, having led teams from startup to scale-up and sold his agency to a larger group. He combines hands-on expertise in Magento architecture, migrations (M1→M2), complex B2B pricing and ERP/PIM integrations (SAP, Sage, Dynamics, Akeneo) with product-minded CTO work—roadmaps, hiring and technical strategy. Comfortable across the stack (PHP, Symfony/Laravel, React/PWA, Hyvä, Docker, AWS) he also drives DevOps and performance optimizations for high-traffic retail clients. An active contributor to Vue Storefront checkout UX improvements, he pairs practical front-end fixes with deep backend and infra experience. Based in Annecy, he teaches web development part-time, reflecting a taste for mentoring and knowledge transfer alongside project delivery.
12 years of coding experience
6 years of employment as a software developer
Master, Télécommunications & Réseaux, Master, Télécommunications & Réseaux at Université Savoie Mont Blanc
Alokai is a Frontend as a Service solution that simplifies composable commerce. It connects all the technologies needed to build and deploy fast & scalable ecommerce frontends. It guides merchants to deliver exceptional customer experiences quickly and easily.
Role in this project:
Front-end Developer
Contributions:7 commits, 5 PRs, 1 push in 11 days
Contributions summary:Aurélien contributed to the user interface and user experience aspects of the Vue Storefront project, specifically focusing on the checkout flow. They added email pre-filling functionality, improved the layout and user experience of the personal details step, and implemented a "back" button. The commits involved modifications to Vue components, focusing on checkout-related features and the overall user interface.
Contributions:2 PRs, 338 pushes, 3 branches in 7 years 7 months
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