Avi Goldman is a Director of Email Platform with 11 years of engineering and product experience building developer-facing email systems and responsive templates. Based in the Miami-Fort Lauderdale area, he blends hands-on engineering with leadership from founding Parcel to directing platform work at Customer.io. Avi has deep open-source chops in the Gatsby ecosystem and email tooling—his contributions to gatsby-mdx, gatsby-plugin-mdx and the HEML responsive email project improved MDX processing, frontmatter handling, and email rendering logic. He moves fluidly between full-stack code, developer experience, and product strategy, having held roles from software engineer to technical product manager and founder. Notably, he’s building useparcel.com, reflecting ongoing entrepreneurial drive alongside platform leadership. Colleagues rely on him to translate complex email rendering requirements into robust, maintainable implementations.
HEML is an open source markup language for building responsive email.
Role in this project:
Full-stack Developer
Contributions:5 releases, 174 commits, 26 PRs in 4 months
Contributions summary:Avi primarily worked on the development of the `heml` project, an open-source markup language for building responsive emails. Their contributions focused on building out core parsing and rendering functionalities. The user implemented the parser, set up pre and post render functions, and refactored the render process. They also added inline styling capabilities, including margin adjustments and image width fixes, enhancing the responsiveness of the email templates.
Gatsby+MDX • Transformers, CMS UI Extensions, and Ecosystem Components for ambitious projects
Role in this project:
Full-stack Developer
Contributions:74 commits, 28 PRs, 54 pushes in 8 months
Contributions summary:Avi primarily contributed to the Gatsby MDX project by implementing features and improvements related to MDX processing and integration within a Gatsby environment. Their work included adding test content, configuring file extensions, fixing frontmatter handling, and refactoring code for clarity and efficiency. They also introduced utility functions and added fields to enhance the functionality of MDX nodes within the Gatsby framework. The user also worked on documentation and implemented a responsive design.
gatsbycmsreacttransformersgatsby-starter
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