Avi Mehta is a Staff Software Engineer in San Francisco with a decade of experience building high-scale analytics, measurement, and web applications across companies like Google and YouTube. He specializes in front-end web tech (JavaScript/JSON/CSS), desktop (.NET/C# and Java), and server-side stacks (PHP, JSP, some Python), and has a strong background in computer graphics from a master's at UC Irvine. At Google he conceived and built amp-analytics—now used by many major publishers and supporting ~20 analytics vendors—and later led teams delivering analytics and measurement solutions for Google Analytics, Tag Manager, and Ads. His open-source contributions include implementing and hardening amp-analytics features such as event tracking, sampling, opt-out, and test infrastructure for the widely adopted AMP framework. Comfortable both leading teams and shipping production code, he pairs deep implementation know-how with experience operating systems that process hundreds of billions of data points daily.
10 years of coding experience
10 years of employment as a software developer
Bachelor of Technology, Information and Communication Technology, Bachelor of Technology, Information and Communication Technology at Dhirubhai Ambani Institute of Information and Communication Technology
Contributions:2 reviews, 88 commits, 167 PRs in 1 year 3 months
Contributions summary:Avi primarily worked on implementing and improving the `amp-analytics` component. They added a basic analytics implementation, including features like event tracking and variable replacement. Furthermore, they refactored the tag to read configuration from a script child, added opt-out functionality, and incorporated features such as extra URL parameters and a sampling mechanism for Google Analytics. The user also contributed to the testing infrastructure for the component.
Contributions:125 commits, 168 pushes, 1 branch in 3 years 9 months
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