Summary
Ayden Brassell is an Industrial Designer and experienced retail leader with 10 years building customer-focused experiences across brands like URBN and AMC Theatres. Currently a Team Manager at Urban Outfitters, Ayden blends visual merchandising, inventory optimization, and team development to create engaging in-store environments that reflect brand identity. With a background in creative technology and hands-on fabrication from roles at the University of Colorado Boulder, they pair practical technical skills—3D printing and large-format printing—with a strong eye for functional design. Past roles as a swim instructor and in grocery fulfillment show a knack for clear communication, adaptability, and process-driven execution under time pressure. Based in Scotland and influenced by a “experience is treasure” mindset from their GitHub bio, Ayden brings a service-oriented design approach focused on usable, people-centered solutions. They are transitioning classroom and maker-space skills into commercial product and retail experience design, bridging craft and operations.
10 years of coding experience
Bachelor's degree, Creative Technology and Design, Bachelor's degree, Creative Technology and Design at University of Colorado Boulder
Industrial Design, Industrial and Product Design, Junior, Industrial Design, Industrial and Product Design, Junior at Metropolitan State University of Denver