Summary
Bailey Jones is an award-winning strategic account leader with 10 years of experience driving social and creator-led growth for major brands across hospitality, tech, entertainment, and CPG. Currently Vice President, Group Account Director at 71 West, she oversees social strategy and execution for Marriott International’s luxury portfolio, translating platform-first thinking into measurable business outcomes. Bailey builds end-to-end operating models and ecosystem strategies that align creative, paid, and influencer programs to revenue and brand KPIs. Her background spans agency leadership roles at ATTN: and Deep Focus, where she led high-profile campaigns for clients like HBO Max, Amazon, Neutrogena, and Red Bull. Known for blending editorial sensibility with data-driven performance, she also advises mission-driven organizations on purpose-led communications and measurement frameworks.
10 years of coding experience
6 years of employment as a software developer
University of Missouri