Ballio Chan is a creative founder and design-led product strategist with 15 years of experience crafting brand, motion, and digital experiences for clients like ESPN, Nickelodeon, and Under Armour. Former creative lead at Automattic and WordPress.com, he drove a homepage redesign that measurably boosted conversions and led omnichannel campaigns that reached tens of millions of impressions. He now runs MakeShft and TheKnow, blending brand systems, UX, and bespoke algorithms (a Pearson-based taste-matching engine) to reinvent discovery and retail touchpoints. Ballio pairs hands-on craft—motion, UI, and generative art—with team leadership and product ownership, shipping work from concept through launch. Known for energizing teams, quick ideation, and an appetite for experimentation, he also monetizes his generative art practice through prints and apparel. Based in the Bay Area, he combines agency rigor with startup grit to solve tricky creative-product problems.
9 years of coding experience
16 years of employment as a software developer
BA Advertising/Multimedia Design, BA Advertising/Multimedia Design at Pepperdine University
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