Summary
Baoying is a marketing and communications manager with 10 years’ experience leading brand and internal communications across top global companies, currently at Alibaba Mobile Business Group in Hong Kong. She blends journalism-trained storytelling with data-informed digital campaigns—earlier roles at Uber and BMW show she grows social followings, forges B2B partnerships, and drives campaign virality. A founder of TEDxCUC, she has hands-on event leadership and cross-functional collaboration experience that informs her integrated comms strategies. Academically strong with a master’s in advertising from CUHK and a journalism BA, she brings both creative flair and analytical rigor. Notably comfortable operating between English and Chinese media ecosystems, she often ties brand messages to trending news to boost reach and engagement.
10 years of coding experience
1 year of employment as a software developer
Bachelor of Arts (B.A.), Journalism, 3.58 /4.0, Bachelor of Arts (B.A.), Journalism, 3.58 /4.0 at Communication University of China
The Chinese University of Hong Kong (CUHK)