Bara Brahmantika is a Lead Product Manager at Grab with five years of focused product experience driving consumer experience, homepage strategy, and social connectivity across Southeast Asia. He has led cross-functional squads to launch public profiles, AI-driven promotion features, and ranking experiments that measurably increased engagement, discovery, and conversion while cutting promotion costs and technical debt. Prior roles at Kitabisa and Ahlijasa sharpened his expertise in payment flows, accessibility, and operational scalability—delivering improvements like faster load times, higher donation medians, and improved payment success rates. Bara also teaches product experimentation and mentoring at RevoU, translating hands-on delivery into standardized curricula for aspiring PMs. Known for reframing success metrics (e.g., shifting CTR to Average Product Engagement) and building governance frameworks, he blends data-driven experimentation with pragmatic product operations to scale impact. Based in Yogyakarta, he pairs regional market intuition with a growth mindset and a track record of measurable product outcomes.
5 years of coding experience
7 years of employment as a software developer
Bachelor of Science (B.Sc.), Bachelor of Science (B.Sc.) at Universitas Gadjah Mada (UGM)
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Bara Brahmantika - Lead Product Manager For Consumer Experience (CX) at Grab