Barb Dybwad
Senior Director, Digital Strategy And Operations
Arlington, Massachusetts, United States
Summary
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Senior🎓
Top SchoolBarb Dybwad is a senior digital strategy leader with 20+ years building audience-first content businesses that blend SEO, commerce, and product thinking to drive revenue and growth. Currently leading AI, analytics, and monetization at Scott Brothers Global, she operationalizes automation and data fluency to accelerate production, cut costs, and democratize insights across multi-channel home vertical initiatives. Her background spans launching high-growth affiliate programs, designing data models and Looker dashboards, and shipping automated content pipelines using APIs, Python, and WordPress. Known for translating technical complexity into editorial and commercial strategy, she has driven seven-figure launches and scaled properties from zero to sustainable profit. Barb combines a hands-on toolkit (BigQuery, GA4, SQL, Snowflake, GTM, ChatGPT Teams) with a systems-thinking approach honed since early roles at Engadget and Mashable. Based in Arlington, MA, she also consults and advises organizations on commerce content, data ops, and AI-driven productization.
10 years of coding experience
17 years of employment as a software developer
BA Biochemistry, BA Biochemistry at Smith CollegeProgramming languages (1)
Github contributions (5)
doctorparadox/historical-texts
Apr 2017 - Mar 2023
Contributions:168 commits, 667 pushes, 131 branches in 6 years
doctorparadox/doctorparadox
Oct 2022 - Jul 2026
Contributions:14 pushes, 1 branch in 3 years 9 months
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