Barbara Martinez is a seasoned channel and sales leader with nine years of focused experience mentoring sellers and building scalable partner programs across enterprise technology firms, most notably IBM. She has a strong track record formalizing end-to-end channel processes—from recruitment and contracting to onboarding and digital/social selling—helping partners transition to recurring revenue models for cloud and colocation offerings. As a longtime IBM Sales and Cohort Advisor she blends hands-on sales management, HR coaching, and program leadership to accelerate seller readiness and partner performance. Her background spans director-level channel roles at Oxford Networks and Quadrant Software where she acted as brand ambassador and rebuilt partner ecosystems to drive global growth. Based in Miami Beach, she combines corporate rigor with a creative streak—self-described on Github as a "code artisan & cat lover"—hinting at technical curiosity beyond pure sales. Now retired, she remains a valuable mentor and strategist with a pragmatic playbook for partner-led growth.
9 years of coding experience
6 years of employment as a software developer
B.A. Economics, B.A. Economics at Dartmouth College
Contributions:79 pushes, 1 branch in 1 year 4 months
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