Summary
Bas Van Der Hoek is a seasoned agile and OKR trainer, coach, and sales-and-marketing leader with 13+ years in software and a career stretching back to early enterprise engineering roles. He combines hands-on technical experience as a former CTO and lead architect with commercial savvy from product marketing and sales roles at Lotus and IBM, helping teams turn strategy into measurable outcomes. At Zilverline he coaches transformations that reduce cycle time and improve delivery quality, and he now applies that blend of growth and delivery expertise as Partner and Sales & Marketing Manager at Thinka. Known for clear communication and active listening, he excels at removing organisational impediments and finding pragmatic, data-driven solutions. He has practical experience merging multiple products into integrated suites and coordinating international engineering efforts, a background that informs his pragmatic approach to agility. Based in Amsterdam, he pairs long-term technical depth with a rare focus on aligning engineering work to business goals.
13 years of coding experience
24 years of employment as a software developer
English, Dutch, Japanese