Bas Verhoogt
Founder CEO at Werk aan de Muur / Oh My Prints
Haarlem, North Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolBas Verhoogt is a seasoned founder and CEO with over 15 years building and scaling international e-commerce businesses, most notably as founder of Werk aan de Muur/Oh My Prints. He combines hands-on experience in product and performance marketing (SEA, SEO, CRO) with deep operational know-how in finance, customer service and growth-hacking to turn marketplaces into profitable, product-led companies. A pragmatic leader, he has repeatedly launched new markets and businesses—from running Spreadshirt BeNeLux to leading subscription e-commerce launches in Australia—while managing cross-functional teams through rapid growth. Beyond executive work he contributes as an investor, startup coach and open-source collaborator, having implemented practical fixes and templating improvements to community tools like the newman htmlextra reporter. Volunteer service as a firefighter underscores his service-oriented leadership and ability to perform under pressure. Based in Haarlem, he pairs entrepreneurial vision with a technical, metrics-driven approach to scale consumer brands.
11 years of coding experience
15 years of employment as a software developer
Bachelor of Commerce (B.Com.) Logistics and Technical Transport education, Bachelor of Commerce (B.Com.) Logistics and Technical Transport education at Amsterdam University of Applied Sciences2004 logistics management marketing business economics, 2004 logistics management marketing business economics at HU University of Applied Sciences Utrecht (Hogeschool Utrecht)High School Diploma High School Equivalence Certificate Program, High School Diploma High School Equivalence Certificate Program at Bonaventura College
English, Dutch, German
Github Skills (9)
javascript10
handlebars10
html9
postman9
css8
npm7
cicd5
githubaction-workflow5
github-ci5
Programming languages (8)
Github contributions (5)
DannyDainton/newman-reporter-htmlextra
Sep 2019 - Jan 2020
A HTML reporter for Postman's Command Line Runner, Newman. Includes Non Aggregated Runs broken down by Iterations, Skipped Tests, Console Logs and the handlebars helpers module for better custom templates.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:8 commits, 3 PRs, 14 comments in 3 months
Contributions summary:Bas contributed to the project by implementing and refining features for the HTML reporter. This included adding options to skip headers and sensitive data, as well as fixing linting errors and adjusting the order of conditional statements within the templates. The user made significant changes to the handlebars templates and index.js, adding options and addressing identified issues. Furthermore, the user ensured the correct closing of div tags within the templates.
command-lineconsole-loghandlebars-helperspostman
bassie1995/Gamr.io
Sep 2016 - Oct 2016
Contributions:39 commits, 35 pushes, 1 branch in 1 month
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