Becca Aaronson
Chief Product Officer at News Product Alliance
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolBecca Aaronson is a product leader with 12 years of experience building digital-first news organizations, currently serving as Chief Product Officer at News Product Alliance. She combines journalism roots, hands-on engineering skills, and user-centered design to launch cross-functional teams, overhaul tech stacks, and drive monetizable product strategy. At Chalkbeat she led a rebrand, negotiated a Chorus CMS partnership that unlocked $400k+ in potential annual revenue, and boosted newsletter conversions by 260% YoY. Earlier at The Texas Tribune she progressed from reporter to developer to the organization’s first product manager, co-founding a Data & Visuals team and introducing A/B testing, analytics, and iterative design practices. She’s adept at fundraising and community-building—co-founding News Product Alliance and helping raise $1.2M while growing a 2,000+ global membership—and is available for consulting on product strategy and scaling newsroom teams.
12 years of coding experience
8 years of employment as a software developer
User Experience Design, User Experience Design at General AssemblyBachelor of Arts (B.A.), Humanities, Concentration in Cultural Theory, Linguistics, Cum Laude, Honors in Major, Bachelor of Arts (B.A.), Humanities, Concentration in Cultural Theory, Linguistics, Cum Laude, Honors in Major at Scripps CollegeFront-End Development, Front-End Development at MakerSquare
Github Skills (11)
partials10
visuals9
rss8
python-app8
salesforce8
flask8
stripe8
graphic5
cms4
frontend1
ecmascript1
Programming languages (5)
Github contributions (5)
texastribune/newsapps-app-kit
Jul 2015 - Aug 2016
Jump start special Texas Tribune features and series that are built outside the regular CMS.
Contributions:42 commits, 9 PRs, 14 pushes in 1 year 1 month
cms
texastribune/newsapps-styleguide-2.0
Apr 2015 - May 2016
Contributions:77 commits, 8 PRs, 21 pushes in 1 year 1 month
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