Becca Aaronson
Chief Product Officer at News Product Alliance
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolBecca Aaronson is a product leader with 12 years of experience building digital-first news organizations, currently serving as Chief Product Officer at News Product Alliance. She combines journalism roots, hands-on engineering skills, and user-centered design to launch cross-functional teams, overhaul tech stacks, and drive monetizable product strategy. At Chalkbeat she led a rebrand, negotiated a Chorus CMS partnership that unlocked $400k+ in potential annual revenue, and boosted newsletter conversions by 260% YoY. Earlier at The Texas Tribune she progressed from reporter to developer to the organization’s first product manager, co-founding a Data & Visuals team and introducing A/B testing, analytics, and iterative design practices. She’s adept at fundraising and community-building—co-founding News Product Alliance and helping raise $1.2M while growing a 2,000+ global membership—and is available for consulting on product strategy and scaling newsroom teams.
12 years of coding experience
8 years of employment as a software developer
User Experience Design, User Experience Design at General AssemblyBachelor of Arts (B.A.), Humanities, Concentration in Cultural Theory, Linguistics, Cum Laude, Honors in Major, Bachelor of Arts (B.A.), Humanities, Concentration in Cultural Theory, Linguistics, Cum Laude, Honors in Major at Scripps CollegeFront-End Development, Front-End Development at MakerSquare
Github Skills (18)
visuals9
partials9
salesforce8
stripe8
integrate8
python-app7
recurring7
flask7
python5
rss5
boilerplate4
cms3
javascript2
opengl2
embeddable2
Programming languages (4)
Github contributions (5)
texastribune/newsapps-app-kit
Jul 2015 - Aug 2016
Contributions:42 commits, 9 PRs, 14 pushes in 1 year 1 month
cmsjumptexasregulartribune
texastribune/newsapps-styleguide-2.0
Apr 2015 - May 2016
Contributions:77 commits, 8 PRs, 21 pushes in 1 year 1 month
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