Summary
Bechir Segni is a Principal Expert in Growth Marketing with 11 years of experience blending analytical rigor and hands-on execution to drive user acquisition and engagement across telco and consumer platforms. He has progressed through growth roles at Ooredoo Tunisie, Adevinta, Schibsted and several startups, pairing product-led experimentation with marketing automation and paid channel optimization. Fluent with tools like Tableau, Braze, AppsFlyer, Amplitude and SQL, he translates data into scalable campaigns and cross-functional product changes that move key metrics. A former founder who values quick iteration and learning from mistakes, he combines entrepreneurial intuition with enterprise discipline to uncover non-obvious growth levers. Based in Tunis, he brings both technical roots from a computer science background and a pragmatic, results-oriented approach to growth.
11 years of coding experience
8 years of employment as a software developer
Computer Science, Computer Science at Ecole Centrale Polytechnique de Tunis
English, French, Arabic