Summary
Ben Cobley is a Senior Art Director based in London with eight years crafting social-first campaigns for global brands, currently leading creative at Social Lab Group. He blends art direction, copywriting, photography and film to build sequential storytelling that drives engagement — once holding the record for the most-retweeted brand tweet. His work spans public-good projects that encouraged a million young people to act and closed gender gaps in sport, alongside commercial work for clients like BMW, Airbnb and Moët & Chandon. Far from a single-discipline creative, Ben treats social platforms like narrative ecosystems, pairing strategic thinking with hands-on production and a maker’s curiosity evidenced by side projects such as creator of @onionbot.
8 years of coding experience
8 years of employment as a software developer
BA Culture, Media & Communication, BA Culture, Media & Communication at University of Surrey