Ben Cronsberry
Head Of GTM & Partnerships at Parsel
Old Toronto, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolBen Cronsberry is a GTM and partnerships leader with 12 years of experience building commercial programs and logistics ecosystems across e-commerce, cross-border shipping, LTL/FTL, contract packaging, reverse logistics, VAS and fulfillment. Currently Head of GTM & Partnerships at Parsel after senior GTM roles at Shopify, he combines hands-on sales leadership with deep operational knowledge of fulfillment networks to drive cost savings and new revenue channels for brands. He has repeatedly scaled go-to-market motions—from launching carrier and fulfillment partnerships at Shopify to creating returns-processing solutions at Two Boxes—bridging product, ops and commercial teams. Ben also brings technical credibility from contributing backend features and tests to the well-known Shopify API Ruby gem, demonstrating an ability to improve API integrations and quality. Based in Old Toronto, he pairs an economics background with marketplace-focused execution, often uncovering incremental revenue opportunities in logistics flows that others miss. Pragmatic and relationship-driven, he excels at turning complex supply-chain constraints into predictable, partnerable solutions.
12 years of coding experience
8 years of employment as a software developer
Honours Bachelors of Economics School of Business & Economics, Honours Bachelors of Economics School of Business & Economics at Wilfrid Laurier University
Github Skills (6)
ruby10
shopify-api10
api10
apidoc10
test-automation10
testing10
Programming languages (4)
Github contributions (5)
Shopify/shopify-api-ruby
Jan 2014 - Nov 2014
ShopifyAPI is a lightweight gem for accessing the Shopify admin REST and GraphQL web services.
Role in this project:
Back-end Developer & QA Engineer
Back-end Developer & QA EngineerContributions:41 commits, 4 comments in 10 months
Contributions summary:Ben primarily focused on adding and testing new features for the Shopify API Ruby gem. Their contributions included implementing support for the `FulfillmentService` and `CarrierService` resources. They also added tests for `Webhooks`, `ScriptTag`, and updated the `Order` tests, demonstrating a focus on API functionality and code quality. Additionally, the user made corrections to existing tests, demonstrating an ability to refine and improve the codebase.
graphqlrestshopifyshopify-apiwebservice
benjlcox/bad_trading_advice
Nov 2015 - Nov 2017
Contributions:57 commits, 51 pushes, 1 branch in 2 years
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