Ben Lister is a founder based in London with 12 years of experience helping online businesses scale their lead generation — his company, BTJ Labs, focuses on delivering 30+ qualified appointments per month for online offers. He blends entrepreneurial instincts with hands-on execution, turning marketing and product signals into repeatable growth systems. While primarily operator-focused, his longevity in the space suggests deep practical knowledge of customer acquisition funnels and conversion optimization. Ben’s approach is results-driven and pragmatic, favoring measurable outcomes over vanity metrics. He brings a founder’s appetite for experimentation and iterative improvement to early-stage and growth-focused revenue challenges.
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