Ben Rooney is a seasoned technical director based in Amsterdam with 25+ years across mobile, web, e-commerce and social media technology and 11 years in senior leadership roles. He combines hands-on engineering roots with executive experience leading EMEA technology teams and operating as CTO and managing director for digital agencies and product companies. At Apply Digital he now steers technical strategy and delivery across complex client portfolios, after scaling engineering and product teams at FITMO and POSSIBLE. Known for bridging client services and technology, he excels at turning commercial requirements into robust, maintainable platforms. Comfortable in both startup and agency contexts, he brings a pragmatic mix of architecture, delivery and people leadership. An often-underappreciated strength is his longevity across rapidly changing web and mobile stacks, giving him deep institutional knowledge of what scales and what doesn’t.
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