Benedikt Lehnert is a design-led technology executive and founder with 20+ years of experience shaping products and teams that serve hundreds of millions of users across startups and Fortune 10 companies. As a hands-on advisor and CEO of 74West (and now The Entrepreneurs), he partners directly with CEOs and boards to turn strategy into executable customer-centric design and product outcomes. He has led design organizations of 1,000+ people at SAP and shaped Microsoft’s Fluent and M365 experiences, marrying systems thinking with craft honed growing up in a family of craftspeople. An Entrepreneurship & Design Fellow at Princeton and founding board member of the Design Executive Council, he researches AI, co-creativity, neuroaesthetics, and design’s socio-economic responsibility while teaching the next generation of founders. He’s also an angel investor and keynote speaker whose work spans award-winning hardware, software and brand design, and who treats accessibility as one of this century’s biggest design challenges. Based between Princeton and New York, Benedikt blends sleeves-up execution with strategic cultural transformation at scale.
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