Berkay Demirbas is a co-founder and product-minded engineer with a decade of experience at the intersection of programming, analytics, and marketing technology, currently leading Hardal’s server-side measurement platform for first‑party data across web and mobile. He combines hands‑on implementation of privacy‑first analytics and server‑to‑server measurement with practical marketing engineering, informed by a 2024 master's thesis on ethics in MarTech. Berkay has navigated roles from product analytics leadership to digital marketing in enterprise and agency settings, giving him fluency in both technical integration and business measurement needs. Based in Istanbul, he also co‑coordinates MeasureCamp Istanbul, reflecting a commitment to community knowledge sharing and practical analytics standards. An economist by undergraduate training, he brings a rare blend of data, product, and ethical perspective to measurement engineering.
6 years of coding experience
4 years of employment as a software developer
Master's degree Technology Entrepreneurship and Innovation, Master's degree Technology Entrepreneurship and Innovation at Istanbul Bilgi University
Bachelor's degree Economy, Bachelor's degree Economy at Anadolu University
Contributions:7 commits, 5 PRs, 4 pushes in 6 months
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