Summary
Bernardo Lemgruber is a seasoned brand and content leader with 14 years designing and scaling brands primarily in B2B SaaS, now leading Content and Creative at Pigment from London. He blends product, culture, research and go-to-market expertise to drive measurable growth—rebranding Insurwave in under a year and delivering multi-hundred-percent uplifts in web traffic, engagement and leads. At VTEX he scaled global content operations, producing hundreds of assets annually, launching a flagship podcast and accelerating international expansion through strategic brand work. Comfortable in high-uncertainty, fast-moving companies, he connects product strategy with storytelling to turn complex offerings into compelling market narratives. Trained as a visual designer with an MBA in e-commerce, he pairs creative craft with business rigor and a habit of building repeatable frameworks for content and brand governance. An underrated strength: he routinely translates internal rituals and culture work into external competitive advantage.
11 years of coding experience
8 years of employment as a software developer
Design, Visual Communication, Design, Visual Communication at PUC-Rio
Master of Business Administration - MBA, E-Commerce/Electronic Commerce, Master of Business Administration - MBA, E-Commerce/Electronic Commerce at Commex Executive Education
Clothing Production Technology, Clothing Production Technology at SENAI/Cetiqt
English, Spanish, Portuguese