Bernhard Prange
Produktverantwortlicher at ga4-auditor.dev
Kassel, Hesse, Germany
Summary
👤
Senior🎓
Top SchoolBernhard Prange is a product-focused search marketing specialist with 11 years’ experience optimizing Google Ads for B2C e-commerce and building practical webtracking solutions. Based in Kassel, he runs Webmasterei Prange and leads product at ga4-auditor.dev, bridging hands-on implementation and product ownership. He’s known for making conversion tracking work where standard tools fall short—authoring tools like a Matomo-to-Google-Ads conversion importer. Bernhard also tackles advanced ad customizations via Google Ads scripts, applying data sources such as weather to boost relevance. His background in business administration gives him a pragmatic lens on ROI and measurement. He combines technical curiosity with a marketer’s focus on measurable outcomes.
11 years of coding experience
Bachelor of Arts - BA Wirtschaftswissenschaften, Bachelor of Arts - BA Wirtschaftswissenschaften at Wirtschaftsakademie Schleswig-Holstein
Stackoverflow
197reputation
7kreached
1answer
5questions
Github Skills (89)
php10
elevate-zoom8
magento-extension8
google-analytics7
security7
magento7
payment7
personalization7
mysql7
java7
intranet7
marketing7
privacy7
matomo7
payment-gateway6
Programming languages (7)
Github contributions (5)
Webmasterei/BubbleUp_Gtmdatalayer
Mar 2017 - Jun 2020
Contributions:49 commits, 46 pushes in 3 years 3 months
eventsecommercemagento2trackingdatalayer
Webmasterei/magento-core
Nov 2015 - Oct 2019
Contributions:15 pushes, 3 branches in 3 years 11 months
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