Beth Potts
Content Lead, Digital Experience Product Office at U.S. Department of Veterans Affairs
Greater Seattle Area United States
Summary
👤
Senior🎓
Top SchoolBeth Potts is a content and UX writing leader with over a decade of experience shaping clear, empathetic digital content for large-scale government and publishing organizations. As Content Lead in the Digital Experience Product Office at the U.S. Department of Veterans Affairs, she translates user research, SEO insights, and usability testing into concise microcopy and content strategies that help veterans and their families find and use benefits. She built and scaled content teams and governance—creating style guides and editorial processes first for Vets.gov and later for VA-wide integration—and has managed teams from five to twenty-five. Her background in high-volume publishing at Amazon honed her ability to combine rigorous copyediting standards with pragmatic project management in deadline-driven environments. Known for direct communication and mentoring, she balances data-driven decisions with plain-language empathy to improve user outcomes. An unexpected thread through her career is coaching—she’s applied facilitation and debrief techniques from early communication-coaching roles to strengthen team development and stakeholder collaboration.
10 years of coding experience
7 years of employment as a software developer
BA, American Studies, BA, American Studies at Carleton College
Github Skills (6)
frontend10
python10
cms8
documentation3
jekyll1
hugo1
Programming languages (3)
Github contributions (5)
department-of-veterans-affairs/vets.gov-content-style-guide
Oct 2016 - Aug 2018
Contributions:79 commits, 1 PR, 79 pushes in 1 year 10 months
department-of-veterans-affairs/content-build
Jan 2016 - Oct 2018
The scripts necessary for building content for `vets-website`
Contributions:195 commits in 2 years 10 months
python
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