Summary
Betina Von Staa is an education technology founder and strategist with 11+ years of experience building B2B partnerships, launching digital learning products, and driving national research on distance education in Brazil. With a PhD in Applied Linguistics and Stanford Ignite training in innovation, she has led market entry for global platforms like D2L, managed RoboGarden’s B2B efforts in Brazil, and brought Finland’s Star Lessons graduate course to the country. She combines academic rigour—coordinating ABED’s national Census of Distance Learning for eight years—with hands-on product and content development for major publishers (Pearson, MacMillan, Richmond). Notable for translating policy-level work into classroom impact, she helped secure a government-approved English program for Brazilian public schools. Based in São Paulo, she blends pedagogy, data-driven program design, and commercialization to scale education innovation.
11 years of coding experience
14 years of employment as a software developer
Abitur, Abitur at Escola Alemã Corcovado
PhD, Applied Linguistics, PhD, Applied Linguistics at Pontifícia Universidade Católica de São Paulo
Pontifical Catholic University of Rio de Janeiro
Stanford Ignite, Innovation, Stanford Ignite, Innovation at Stanford University
Portuguese, English, German, Spanish, French