Summary
Bhavdeep Sethi is a software engineer with 12 years of experience building high-throughput, data-driven systems across startups and scale-ups, currently based in New York. As a founding engineer at Frec, he designed and shipped a production Direct Indexing product and the multi-index functionality that automates daily trade generation and operational workflows for retail brokerage customers. Previously he led Twitter’s Ads Marketplace team, operating the real-time ad auction and budget controllers that influence billions of ad decisions and $4.5B+ in annual revenue. A Columbia MS in Computer Science (Machine Learning), he also built large-scale recommendation and user-insight platforms at Flipkart capable of processing terabytes of daily data. Equally comfortable in product-facing roles and low-latency backend systems, he blends algorithmic rigor with pragmatic engineering to turn complex financial and ad-auction problems into reliable, auditable production services.
12 years of coding experience
10 years of employment as a software developer
Master of Science (MS) Computer Science, Master of Science (MS) Computer Science at Columbia University
Bachelor Of Engineering Information Technology, Bachelor Of Engineering Information Technology at University of Mumbai
English, Hindi, Marathi, Punjabi