Summary
Bianca De Paula is a multidisciplinary wellness and tech professional based in the Randstad, blending eight years of experience across fitness, nutrition, front-end development, and e-commerce operations. As a NASM-certified Pilates teacher, personal trainer, and nutrition coach specializing in women’s hormonal cycles, she builds cycle-aware training and nutrition plans and is pursuing a bachelor’s in nutrition science to deepen her expertise. Parallel to her coaching, she co-founded The Original Dutch and has led product and growth roles—bringing technical ownership of e-commerce, digital infrastructure, and AI SaaS product roadmaps to commercial ventures. Her background in communication and multimedia design and hands-on WordPress/WooCommerce development lets her translate user needs into compelling digital and physical experiences. Notably, she bridges holistic client care with practical tech delivery, often wearing both coach and technical-operator hats to scale services and brands.
8 years of coding experience
5 years of employment as a software developer
Bachelor's degree, Communication and Multimedia Design, Bachelor's degree, Communication and Multimedia Design at Hogeschool LOI
English, Spanish, Dutch, Portuguese