Bianca Fernandez
Head Of Brand Engagement at Personal Day
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolBianca Fernandez is a brand builder and creative storyteller with eight years of experience blending creative production, art direction, and community-driven growth across e-commerce and social platforms. As a founding team member and Head of Brand Engagement at Personal Day, she leads social, content, influencer, affiliate, community, and TikTok Shop strategies that scale discovery into revenue. Her background includes Brand Partnerships at TikTok and social leadership at Tarte Cosmetics, giving her deep expertise in platform-first creative and creator commerce. Beyond corporate roles she produces digital content for TV and film and contributes creative work to Jimmy Fallon’s NBC show On Brand, reflecting a rare mix of production chops and audience-facing experimentation. She’s also an active TikTok creator, which keeps her plugged into creator trends and audience behavior that inform her strategic decisions.
8 years of coding experience
4 years of employment as a software developer
Bachelor’s Degree History of Public Policy and Law, Bachelor’s Degree History of Public Policy and Law at UC Santa Barbara
Github Skills (6)
development-environment5
ide5
rstudio4
editor3
python1
visualizations1
Programming languages (4)
Github contributions (5)
biabbiassago/PUI2017_bb1569
Sep 2017 - Dec 2017
Contributions:4 PRs, 124 pushes, 1 branch in 2 months
biabbiassago/pf-ext-reg
Dec 2024 - Mar 2025
Contributions:1 review, 14 PRs, 35 pushes in 2 months
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