Summary
Bianca Pereira is a dynamic customer marketing and trade activation specialist with 10 years' experience driving luxury and travel retail strategies across Brazil and regional markets. Currently leading new channels and experiences at Grupo Boticário after a series of high-impact roles at Diageo, she blends creative activation, budget and P&L stewardship, and cross-functional squad leadership to deliver product launches and sales growth for premium brands. Fluent in Portuguese, English and Spanish, she pairs multicultural teamwork and China-focused economic studies with hands-on trade execution, forecasting, and joint business planning. Known for restless curiosity and rapid learning, Bianca also engages with front-end developer communities, signaling a rare mix of marketing strategy and digital product sensibility.
10 years of coding experience
High School Diploma, Foreign Exchange Program (USA), High School Diploma, Foreign Exchange Program (USA) at Mondovi High School
Bachelor's degree, Economics, Bachelor's degree, Economics at FACAMP - Faculdades de Campinas
Young Leaders Program 2021, Young Leaders Program 2021 at Instituto Anga
Pós-graduação Lato Sensu - MBA, Inteligência de Mercado e IA, Pós-graduação Lato Sensu - MBA, Inteligência de Mercado e IA at Saint Paul Escola de Negócios
Summer Studies on Chinese Economy, Business/Managerial Economics, Exchange Program, Summer Studies on Chinese Economy, Business/Managerial Economics, Exchange Program at Beijing Jiaotong University
Ciências Sociais, Ciências Políticas, Ciências Sociais, Ciências Políticas at Universidade Estadual de Campinas
Portuguese, English, Spanish, French