Summary
Biao Liu is a programmatic strategist with nine years of experience building data-driven digital advertising solutions and optimizing programmatic campaigns across DSPs for agencies and brands. Based in Oakville, Ontario, he currently shapes programmatic strategy at Pelmorex after senior roles at Hatch64 and NewBase where he bridged premium publisher relationships, ad operations, and trading-desk services. In 2019 he expanded into real estate and quickly distinguished himself as a top-performing Re/MAX salesperson, ranking in the top 3% of condo sales among all Toronto Real Estate Board members in 2021. Comfortable translating complex problems into simple, actionable plans, he combines analytical rigor from marketing analytics with hands-on campaign execution. His background in global management and strategic relationship marketing informs a pragmatic, client-focused approach to driving ROI across channels.
9 years of coding experience
Post-graduate Certificate in Strategic Relationship Marketing, Marketing Strategies, GPA: 3.9, Post-graduate Certificate in Strategic Relationship Marketing, Marketing Strategies, GPA: 3.9 at George Brown College
Bachelor of Science (BS), International Economics & Trade, Bachelor of Science (BS), International Economics & Trade at Beijing University of Chemical Technology
Master, Global Affairs and Management, 3.59, Master, Global Affairs and Management, 3.59 at Thunderbird School of Global Management
English, Chinese