Summary
Bill Buchanan is a veteran direct-to-consumer marketing executive with 25+ years driving revenue growth and over 15 years leading internet marketing and digital transformation. As President of Level Agency and former CMO/EVP at a public company, he has led large teams, managed billion-dollar revenues, and shifted organizations from offline to predominantly internet-driven acquisition channels. He blends board-room strategy with hands-on analytics, creative development, and process optimization to improve marketing efficiency across TV, search, social, and direct mail. Known for steering companies through turnarounds and building scalable marketing and sales systems, he also founded a profitable lead-generation business that used daily analytics to optimize SEO, PPC, and email. Based in Kentucky, he pairs a UC Berkeley BA with executive finance training from Chicago Booth, bringing both analytical rigor and entrepreneurial curiosity to growth challenges.
11 years of coding experience
20 years of employment as a software developer
BA Political Science, BA Political Science at University of California, Berkeley
Executive Education Finance for Executives, Executive Education Finance for Executives at The University of Chicago Booth School of Business