Summary
Bill Holden is a results-driven Sales and Marketing executive with over 25 years of experience building revenue-generating programs across OEMs, dealer groups, and fleet/commercial operations. As a General Manager at GM and leader of Fleet & Commercial initiatives for major dealer groups and Ford/Nissan engagements, he has repeatedly delivered double- and triple-digit sales gains through playbooks that combine targeted data, digital marketing, and dealer enablement. Known as a pragmatic problem solver, he led strategies that produced measurable outcomes—$60M uplift in remarketing revenues and a 360% sales swing in program cycles—while earning internal awards and executive selection for turnaround work. He pairs deep industry relationships and negotiation savvy with hands-on digital marketing and SEO tactics that drove B2B awareness and measurable website engagement increases. Based in Northville, MI, Bill blends corporate-scale program leadership with nimble, field-focused execution that convinces dealers and partners to change behavior. Outside work he pursues networking, computer science and recreational math, reflecting a continual appetite for technical curiosity that informs his data-driven approach.
11 years of coding experience
9 years of employment as a software developer
Honors Program, Foreign Policy, Honors Program, Foreign Policy at American University
Master of Business Administration - MBA, Marketing Management, 3.7, Master of Business Administration - MBA, Marketing Management, 3.7 at Michigan State University - Eli Broad College of Business
BA, History, BA, History at Trinity College-Hartford
Executive Program, e-Commerce Role in Business, Executive Program, e-Commerce Role in Business at Stanford University