Bill Newman is a founder and former McKinsey associate with nine years of cross-sector experience blending software engineering, strategy, and product leadership. He builds pragmatic AI and engineering solutions—from leading an AT&T intern team to shipping header-bidding adapters in the Prebid.js ecosystem—to drive measurable outcomes like halving slow-network customers and scaling farm output eightfold. As CEO of Lora AI he applies machine learning to automate distributor pricing, drawing on an MBA from Harvard and a technical foundation in computer engineering, cybersecurity, and full-stack development. Bill’s leadership is shaped by empathy and reflective learning—skills honed in selective programs like Zachry—and he pairs hands-on coding (C++, Python, JS) with strategy work at a $60B federal development finance agency. Notably, his open-source contributions addressed Prebid.js 3.0 compatibility and advanced privacy and bidding features, reflecting a blend of product sensitivity and technical rigor.
9 years of coding experience
3 years of employment as a software developer
Bachelor of Science (B.S.), Computer Engineering, Bachelor of Science (B.S.), Computer Engineering at Texas A&M University
Master of Business Administration - MBA, Master of Business Administration - MBA at Harvard Business School
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Full-stack Developer
Contributions:22 commits, 26 PRs, 45 comments in 5 years 9 months
Contributions summary:Bill primarily contributed to the development and maintenance of the "huddledmasses" and "colossusssp" header bidding adapters, which involved creating, renaming, and adapting code for these advertising partners. Their work included implementing new features, refactoring existing code, and addressing build and integration issues. They also addressed compatibility issues with prebid.js 3.0 and added support for various features like CCPA, schain, user IDs, bidfloor and adSlot.
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Contributions:81 pushes, 1 branch in 5 years 3 months
headerprebidjavascriptconfusingbidding
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