Summary
Bill Roth is a seasoned marketing and product leader with 30+ years spanning corporate marketing, product management, technical evangelism and software operations, and a strong track record scaling demand generation at enterprise cloud and infrastructure companies. He has led product and developer marketing at VMware (including Wavefront/Tanzu Observability and VMware Cloud economics) and driven measurable improvements in lead databases, CPA, and event engagement across startups and public companies. Now consulting from San Jose, he helps B2B and political campaigns with SEO, digital strategy and go-to-market tactics while advising cybersecurity firms and mentoring first-generation students. Bill combines deep technical training (MS in Computer Science) with executive business education from Stanford GSB, giving him rare fluency between engineering teams and the C-suite. An understated strength is his history of operationalizing marketing tech stacks—Eloqua/Marketo to Salesforce—with measurable revenue impact.
9 years of coding experience
27 years of employment as a software developer
Executive MBA Stanford/AeA Executive Institute, Executive MBA Stanford/AeA Executive Institute at Stanford University Graduate School of Business
MS Computer Science, MS Computer Science at University of Wisconsin-Madison
BS Computer Science, BS Computer Science at Marquette University
Spanish