Summary
Blair Lee is a marketing leader with seven years of international experience building data-driven growth strategies across FMCG, automotive, luxury and consulting sectors. As Head of Marketing at d'Alba and former Associate Marketing Director at AB InBev, he combines commercial rigor with hands-on digital performance, omni-channel activation, and KPI-led team leadership. His McKinsey consulting background sharpened his ability to translate strategy into measurable execution across go-to-market, digital transformation, and customer-centric operating models. Earlier roles at Jaguar Land Rover and BMW Group reflect deep expertise in CRM, loyalty programs, partnership launches, and B2B/B2C business development. Based in Seoul with an MBA from SKK GSB, he blends global perspective and analytical discipline with creative brand instincts. Outside work he hints at an adventurous streak—“Fly me to the moon”—suggesting curiosity and a taste for ambitious, moonshot thinking.
7 years of coding experience
5 years of employment as a software developer
Overseas Exchange Student, Overseas Exchange Student at University of Applied Sciences Upper Austria
Bachelor's degree, Business Administration and Management, General, Bachelor's degree, Business Administration and Management, General at Ewha Womans University
Master of Business Administration - MBA, Master of Business Administration - MBA at SKK GSB Sungkyunkwan University