Boaz Lederer
Head Of Product Design at Cloudinary
Ness Ziona, Center District, Israel
Summary
👤
Senior🎓
Top SchoolBoaz Lederer is a product design leader with 10+ years crafting intuitive UX for AI, cloud, and developer-focused SaaS products, currently leading product design at Clutch Security. He scaled and stewarded Cloudinary’s core design system, shipped AI-powered media tools, and moved teams from engineering-led to user-centered workflows while mentoring and hiring designers. Boaz combines hands-on execution—rapid prototyping and usability testing—with strategic designops improvements like the company-wide migration to Figma. Comfortable operating across product, engineering, and executive teams, he excels at turning complex B2B problems into clear, usable interfaces. His background in animation and broadcast graphics gives him a strong visual storytelling edge that informs polished, persuasive product experiences. Based in Ness Ziona, Israel, he brings both zero-to-one startup grit and proven leadership at scale.
10 years of coding experience
8 years of employment as a software developer
ux Design, ux Design at Netcraft AcademyB.A, Cinema & Animation, B.A, Cinema & Animation at Sapir College
English, Hebrew
Github Skills (7)
sketch-app9
cloudinary8
sketch8
sketch-plugin8
desktop-application2
electron1
desktop1
Programming languages (5)
Github contributions (5)
aniboaz/eleventy-aniboaz
May 2022 - May 2023
Contributions:149 pushes, 1 branch in 1 year
aniboaz/Animation-zeitgiest
Mar 2018 - Apr 2020
Contributions:1 PR, 22 pushes, 3 branches in 2 years 1 month
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