Bob Feng
Sr. Director Embedded Sales Greater China
San Jose, California, United States
Summary
🤩
Rockstar🎓
Top SchoolBob Feng is a seasoned sales and technical leader with over two decades of experience bridging FPGA and embedded x86 products to customers across Data Center, Automotive, Industrial, Healthcare, ProAV/Broadcast, and communications markets. Currently Sr. Director of Embedded Sales for Greater China at AMD, he previously led product marketing and system architecture at Xilinx, combining deep hands-on firmware contributions (notably to the widely used EDK II UEFI project) with commercial strategy. Based in San Jose, he blends engineering roots—MS in Computer Science and early roles in instrumentation and high-performance computing—with market-facing roles that translate complex silicon capabilities into real-world solutions. His background in both firmware development and strategic sales gives him an uncommon ability to align product roadmaps with customer technical requirements across diverse verticals.
12 years of coding experience
24 years of employment as a software developer
Master CS, Master CS at California State University, NorthridgeBachelor EE, Bachelor EE at University of Electronic Science and Technology of China
Github Skills (6)
c1710
firmware10
uefi10
c1110
makefile7
python6
Programming languages (3)
Github contributions (5)
tianocore/edk2
Nov 2013 - Oct 2022
EDK II
Role in this project:
Back-end Developer
Back-end DeveloperContributions:238 commits, 300 PRs, 89 pushes in 9 years
Contributions summary:Bob's contributions primarily involve implementing and enhancing the UEFI (Unified Extensible Firmware Interface) firmware code for the EDK2 project. They focused on implementing a PCD (Platform Configuration Database) driver for an external PCD database, including support for SKU (Stock Keeping Unit) enable features. Their work includes modifications to C source files, specifically in the area of handling variable and string data within the firmware environment, also involving refactoring and optimization for improved build performance.
uefipythonfirmwarec
tianocore/edk2-basetools
Feb 2021 - Jun 2023
EDK II BaseTools Python tools as a PIP module
Contributions:3 reviews, 66 PRs, 32 pushes in 2 years 4 months
python-toolspythonpip
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