Bob Jansen is a founder-led CEO with 13+ years building revenue-first startups and scaling Firmhouse from scratch into a self-sustaining business. He champions a practical, experiment-driven approach to product-market fit, helping corporate innovators and founders validate ideas through real-world experiments and workshops. Bob co-founded the Dutch Lean Startup Circle, growing a 1,500-strong community and bringing Lean Startup practices to continental Europe. He teaches founders to think like builders—bias for action, obsessive customer focus, and strategic clarity—while frequently sharing lessons on stage and in writing. Unusually for a long-time CEO, Bob’s emphasis is on early revenue over investor dependency, reflecting an intentional discipline of bootstrapped, healthy growth. Based in the Randstad, he blends hands-on mentoring with systems-level thinking to turn customer insight into viable businesses.
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