Summary
Bob Lautenbach is a technology executive and founder with 20+ years of experience driving enterprise transformation across hospitality, retail, and entertainment. He bridges strategy and engineering to deliver measurable business outcomes—from leading Disney’s $30M RFID “Be Our Guest” experience to building analytics and cloud platforms that support 950+ locations at European Wax Center. As founder of Braneworks he has guided brands like Lucky Strike, Red Robin, and Glosslab through large-scale POS, mobile ordering, and franchise tech deployments that improve guest experience and unlock new revenue. Comfortable operating as a hands-on architect, CIO-level advisor, or delivery executive, he combines data & analytics, cloud architecture, and POS systems expertise to align innovation with operational goals. Not obvious from titles: he has repeatedly led IPO-readiness data efforts and designed end-to-end solutions spanning mobile, IoT, and B2B commerce. Based in Windermere, FL, he focuses on practical modernization that balances guest experience, cost efficiency, and franchise scalability.
10 years of coding experience
25 years of employment as a software developer
Penn State University
BS, CIS, BS, CIS at Delaware Valley University