Summary
Bob Orchard is a product leader with 11 years of cross-functional SaaS experience who now leads Product at StrataPT, building EMR and RCM systems aimed at nearly perfect reimbursement and measurable revenue recovery for therapy practices. He combines a background in design and engineering with strategic product management to simplify workflows, reduce denials, and accelerate documentation—prioritizing durable solutions that scale without adding complexity. Bob has driven product and growth initiatives at companies from startups to enterprise (Optimizely, Gatsby, Chargify) and co-founded a SaaS company that exited to Camping World, bringing entrepreneurial rigor to platform strategy. He’s particularly focused on intelligent automation—leading development of Mako, an intelligence layer that removes steps and returns real dollars rather than just new features. Known for analytical curiosity and a user-centered approach, he partners closely with execs, clinicians, and billing teams to close operational and financial gaps. Based in Omaha, he blends hands-on product craft with a talent for turning messy operational problems into predictable, measurable outcomes.
11 years of coding experience
14 years of employment as a software developer
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