Summary
Bob Webb is a seasoned delivery leader and program manager with 14 years of experience designing scalable delivery processes and launching enterprise PMIS solutions across pharma and retail, now leading Adobe Workfront implementation at AbbVie Digital Lab. He builds and guides cross-functional teams to translate complex stakeholder requirements into prioritized, actionable roadmaps for multi-channel digital programs spanning web, email, app, IVA, social, and display. His career includes orchestrating large marketing programs for brands like McDonald’s, Purina, and the US Army, and refocusing product prioritization at Walgreens via Microsoft P360. Known for blending strategy, craft, and empathy, he favors hands-on problem solving that improves content velocity and decision-making through measurement and reporting. He also applies his storytelling instincts to brand marketing as Marketing Director for a Chicago brewery, demonstrating a rare mix of enterprise delivery muscle and creative sensibility. Based in Chicago with an MBA in Marketing, he’s a pragmatic integrator who scales people, process, and tools to deliver measurable outcomes.
13 years of coding experience
16 years of employment as a software developer
BA English, BA English at University of Virginia
MBA Marketing, MBA Marketing at William & Mary